
Who said that "we are free, to be free."? Oh yes, it's Nelson Mandela in an excerpt from a song by one of my favourite composers, Nitin Sawhney. This particular song titled "Breathing Light" is from his 2001 album, "Prophesy".
He introduces the song with the voice of a reporter covering the war in Bosnia in '92 when heavy conflict broke out regarding the independence of the state under governance by the late Izetbegović. At the time when Muslim nationalist, president Izetbegović and his Islamic following including Bosniaks and Croats were exchanging heavy military strikes with the opposing Serbian citizens of Bosnia and Herzegovina.
The diversely controversial and cultural richness of our world's history is expressed very elloquently within this album. Conflict, tragedy, dreams; we as humans have been subjected to, things that we've imposed on others throughout time can all be felt with this album. Every dollop of music Nitin composes is filled with rich electronic and organic sounds and are seamlessly woven together to express his view of the "prophesy"; the controversial past and the ethereal present.
The remarkable thing about this album is that it allows you to travel through time.
From the '63 when Martin Luther King, the main leader of the American civil rights movement made his "I have a dream" speach, to the emancipation of African Australian tradition and culture. Each song amazingly performed by amazing individuals, one truly gets a good idea of the title as it uncovers. A "Street guru" from Chicago talks about the diversity of this city, yet stresses the idiosyncrasy thereof. He believes that the hunger of peoples need for "productivity and efficiency", will be the demise of technology".
Nitin really uses his freedom of expression and manages to make Prophesy a very palatable musical masterpiece.
After all, it is in How well we express something that we end up with the best result. To fine tune something in order for others to understand and ultimately adopt it.
There in lies the objective to this post; How we express something is what determines the outcome. This can be proven in how advertising is done. The way a marketeer would sell a product to a consumer is determined by the research done to get insights into the socioeconomic status of the consumer. Once the marketeer obtains this information, it is then disseminated to the advertising agency who uses it to create a comprehensible piece of communication targetted at the consumer.
A very important lesson can be derived from this, particularly for our statesmen and political leaders. They do however hold the well-being of our land in their hands. It is though the responsibility of us as individuals to be active and use our freedom of expression to make our world a better place, by telling our statesmen how they can make our environment more livable for all.
Let's say it how we want it to be to said.
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